Building Donor Loyalty: The Antecedents and Role of Commitment in the Context of Charity Giving By Sargeant A. and Woodliffe L
ثبت نشده
چکیده
In both the US and the UK donor attrition rates are an increasing cause for concern. Many organizations lose up to 60% of cash donors after their first donation. In this study we delineate the factors that drive donor commitment to a cause and subsequent loyalty. A series of nine focus groups were employed to derive study hypotheses that were then tested using the technique of structural equation modelling. We conclude the factors perceived service quality, shared beliefs, perceived risk, the existence of a personal link to the organization/cause and trust, drive commitment in this context of charity giving.
منابع مشابه
Antecedents of Employee Readiness for Change: Mediating Effect of Commitment to Change
The study attempted to look at the influence of individual factors (creative behavior and practical intelligence), process factors (participation in decision making and quality of communication) and context factors (trust in management and history of change) on employee readiness for change to transformational changes. Commitment to change and its three dimensions- affective, continuance and no...
متن کاملDonor retention in health care in Iran: a factor analysis
Background: Long-term financial support is essential for the survival of a charitable organization. Health charities need to identify the effective factors influencing donor retention. Methods: In the present study, the items of a questionnaire were derived from both literature review and semi-structured interviews related to donor retention. Using a purposive sampling, 300 academic and exec...
متن کاملA cross-level model of organizational commitment antecedents
Since 1960s, organizational commitment and its antecedents studied from a single– level view; but the study by taking multilevel approach received less attention. In this research, a conceptual cross– level model of organizational commitment antecedents proposed and tested. Data obtained from 461 faculty members of Tehran major universities. Hierarchical linear models examined using HLM6.08. Re...
متن کاملتجزیه و تحلیل رابطه وفاداری و عدالت با سلامتی نگرشی کارکنان
Background and aimsEncouragement of employee's loyalty along with considering the justice principles in organizational climate result in the attitudinal health. The attitudinal encouragement is essential for employees' productive and effective performance in organizations. On the basis of this issue, in this research, the role of loyalty and justice was analyzed on employee's attitudinal health...
متن کامل